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#1 Re: MFi Controllers » How to optimize bids in performance-based VPN campaigns? » Apr 25 3:05 AM
Hey! Great question — optimizing bids in performance-based VPN campaigns is super important if you want to get the most out of your budget without overspending on low-converting traffic.
Here’s how I usually go about it simply:
Start with a manual bidding strategy: In the beginning, set your bids manually. This gives you more control and lets you see which placements and keywords bring conversions. You can always switch to automated bidding later once you have enough data.
Track conversions properly: Make sure your tracking (like conversion pixels or UTM parameters) is set up right. You can’t optimize what you don’t track, so getting clear data is key.
Analyze performance by geo, device, and time: VPN campaigns can behave differently depending on where users are, what device they’re using, and even the time of day. Adjust your bids based on what’s converting best — for example, lower bids for high-volume but low-converting traffic, and increase bids where you’re seeing solid ROI.
Use traffic sources that give bid flexibility: Some ad networks let you adjust bids per keyword or placement, which is super helpful. I've used 7Search PPC for VPN campaigns and I like that it lets you manage bids on a very granular level. You can test, pause, or scale campaigns pretty easily without wasting money.
Run A/B tests on creatives and landing pages: Sometimes it's not just the bid — it’s the ad copy or page experience that’s affecting performance. Don’t be afraid to tweak and test.
Set bid caps if possible: Especially when scaling, it’s a good idea to set a max CPC or CPM so your costs don’t spiral out of control if traffic suddenly spikes.
Bottom line: Start small, keep testing, and use the data to adjust bids regularly. VPN users are a niche audience, but with the right targeting and bidding strategy, you can get solid results.
Let me know if you're seeing anything weird with your campaign data — happy to take a look or swap notes!
#2 iOS Games » How can sports betting brands build trust with their audience? » Apr 24 2:17 AM
- mukeshsharma1106
- Replies: 1
Trust is a major factor in customer retention. This question invites suggestions on transparency, responsible gaming initiatives, and customer service.
#3 Re: MFi Controllers » What are the challenges of advertising VPN services on mobile apps? » Apr 23 4:22 AM
Hey! Great question—advertising VPN services on mobile apps definitely has its perks, but also a few challenges you’ll want to keep in mind:
1. Limited screen space
Mobile ads have to grab attention fast. You’ve got way less room to explain benefits, so your messaging has to be super clear and punchy—something like:
“Protect your data. One-tap VPN.”
Forget long copy—short, benefit-driven lines work best here.
2. Ad fatigue happens quickly
Mobile users scroll fast and see tons of ads daily, especially inside apps. You’ll need to keep refreshing your creatives—new colors, different headlines, maybe even rotating features (like “No-Log Policy,” “Access Geo-blocked Content,” etc.).
3. App store policy issues
If your ad takes people to an app store download, double-check the platform’s rules. Google and Apple are picky about how VPNs are described (especially anything related to bypassing geo-restrictions or censorship). Avoid anything that sounds shady.
4. Low conversion rates without trust
VPNs are privacy tools—people won’t download them unless they feel safe. You need clear trust signals in the ad and on the landing page or app store listing:
???? “No logs”
???? “Used by 1M+ users”
???? “Servers in 50+ countries”
Even a testimonial or a star-rating graphic can help boost confidence.
5. Attribution tracking is tricky
If you’re running ads across different networks, tracking which one actually led to the install can be hard without using a mobile MMP (mobile measurement partner) like AppsFlyer or Adjust. Definitely worth looking into if you’re running multiple channels.
Also, I’ve had some decent results promoting VPNs through 7Search PPC. It’s not as massive as Google Ads, but it does let you target mobile users by device type and app category, which is super useful for VPN offers. The CPCs are more reasonable too, so you can afford to test different creatives and angles without blowing your budget.
Hope this helps! Would love to hear what others are doing too—especially anyone running app install campaigns with native ads.
#4 iOS Games » How do you handle legal issues in lottery advertising campaigns? » Apr 18 3:58 AM
- mukeshsharma1106
- Replies: 3
Raises awareness of compliance and regional advertising laws.
#5 iOS Games » Is influencer marketing good for betting promotions? » Apr 16 3:37 AM
- mukeshsharma1106
- Replies: 3
Taps into a hot trend. You can share insights and promote your platform if it offers influencer collaboration features, tracking tools, or content amplification.
#6 iOS Games » Is lottery marketing legal in every country online? » Apr 15 3:39 AM
- mukeshsharma1106
- Replies: 1
Touches on legal and compliance concerns. High commercial intent—often asked by businesses ready to launch internationally.
#7 MFi Controllers » Is social media a reliable source for poker traffic, or just noise? » Apr 14 5:10 AM
- mukeshsharma1106
- Replies: 1
Thinking of investing time in TikTok or Facebook reels for poker promos—any luck there?
#8 iOS Games » How do you measure ROI in your online casino marketing campaigns? » Apr 10 3:53 AM
- mukeshsharma1106
- Replies: 2
Measuring success is vital. This question prompts marketers to share their KPIs, whether it’s cost per acquisition (CPA), lifetime value (LTV), or ROI from poker traffic sources. It also relates to tracking performance across different advertising platforms used in casino promotion.
#9 iOS Games » Is SEO still a good long-term strategy for driving casino traffic? » Apr 09 4:34 AM
- mukeshsharma1106
- Replies: 1
SEO in gambling is highly competitive. This question opens a debate on whether organic methods are still viable or if marketers should rely solely on paid traffic to stay competitive.
#10 MFi Controllers » Which Digital Advertising Networks Are Best for Small Businesses? » Apr 07 3:46 AM
- mukeshsharma1106
- Replies: 2
This taps into commercial search intent. You can recommend beginner-friendly, budget-conscious platforms—especially if you’re promoting 7Search PPC or similar networks.
#11 MFi Controllers » What is the cost structure of a Self-Serve Ad Network? » Apr 03 2:56 AM
- mukeshsharma1106
- Replies: 1
Advertisers need to understand pricing models like CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), CPA (Cost Per Acquisition), and how budgeting works on such platforms
#12 Re: MFi Controllers » Push Notification Ads: Which Network Offers the Highest CTR? » Apr 02 2:58 AM
Push notification ads are an effective way to engage users by delivering messages directly to their devices, even when they aren’t actively browsing. The highest click-through rate (CTR) depends on factors like audience targeting, ad creatives, and network technology.
Several ad networks are known for delivering high CTR. PropellerAds stands out with its AI-driven optimization, ensuring personalized push notifications based on user behavior. RichPush, part of the RichAds platform, offers smart targeting and A/B testing, helping advertisers improve engagement rates. AdMaven is another strong contender, known for its anti-adblock technology and extensive global reach.
7Search PPC provides cost-effective push advertising with precise audience targeting, making it a great choice for those looking for competitive pricing. EvaDav specializes in push ads with advanced retargeting features to maximize CTR. Meanwhile, Zeropark uses AI-powered optimization to refine ad performance and drive higher engagement.
To boost CTR, it’s essential to craft engaging headlines that spark curiosity and encourage clicks. Audience segmentation plays a key role in delivering ads to the right users, improving engagement. Timing is another crucial factor—sending push notifications when users are most active leads to better response rates. A/B testing different creatives can help refine campaigns and maximize performance.
#13 MFi Controllers » Targeting the Right Audience with a Dating Advertising Network » Apr 01 3:11 AM
- mukeshsharma1106
- Replies: 1
In the world of online dating, audience targeting is everything. Using a Dating Advertising Network can help you reach individuals who are most likely to join your platform. What kind of targeting strategies have you used that have resulted in successful signups? Let’s discuss some of the best practices for dating ads.
#14 MFi Controllers » How can businesses Buy Website Traffic effectively? » Mar 28 3:30 AM
- mukeshsharma1106
- Replies: 1
Businesses can Buy Website Traffic through PPC campaigns, display ads, native ads, and social media promotions. A reliable ad network ensures high-quality, targeted traffic that leads to genuine user engagement rather than just increasing numbers.
#15 Re: MFi Controllers » What makes a high-performing native ad (headlines, images, CTAs)? » Mar 27 3:30 AM
1. Headlines
Hook Fast: Use curiosity, urgency, or a clear benefit (e.g., "5 Secrets to Double Your ROI").
Match User Intent: Align with search queries or audience pain points.
Keep It Short: Under 10 words for scannability.
2. Images
Authentic > Stock: Use real-life visuals (e.g., candid shots vs. generic office pics).
Emotion-Driven: Faces, contrast, and vibrant colors grab attention.
Relevance: Image should mirror the headline’s promise (e.g., a fitness ad shows results).
3. CTAs
Action-Oriented: Use verbs like "Discover," "Start Now," or "Get Yours."
Low Risk: Offer a free trial, demo, or discount (e.g., "Try Free for 30 Days").
Clarity Over Creativity: Avoid vague phrases like "Click Here."
Bonus: Native Ad Tips
Blend In: Match the platform’s style (e.g., Forbes vs. social media).
A/B Test: Experiment with headlines/CTAs on platforms like 7Search PCC to optimize ROI.
Landing Page Sync: Ensure ad messaging aligns with the post-click experience.
For scalable campaigns, 7Search PCC offers tools to test and refine these elements efficiently. Need specifics on ad formats or audiences?
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