Hey everyone,
Just a quick question for those who are dabbling in B2B marketing recently - has anyone tried abm lead generation services? I am looking for a way to target key accounts better, and I have heard that ABM is the way to go, especially with the backing of real-time insights. I am just interested in how it compares to traditional lead gen methods, especially considering engagement and ROI now that you are further down the path than I am. If so, are there any platforms/ agencies you would recommend? I could use everyone's thoughts on what is working, what is not, and how to get ABM to actually work.

https://demandifymedia.com/abm-or-lead-generation/