Hey everyone,
I’ve been learning about ABM Intent Data, and I am blown away by how disruptive it is to B2B marketing. this data allows us to understand which accounts show intent to purchase your product or service. it allows us to have a more targeted approach to ABM. Int his way, we are not wasting time and resources on unqualified leads, we can focus on accounts are already engaged or actively researching.  This is definitely a game changer when it comes to accelerating the sales process and enhancing ROI. So now I would love to hear what you have experienced - has ABM intent data impacted your strategies? Do you have any tips on incorporating it into your campaigns?

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