Leveraging Buyer Signals for Smarter Marketing
Hello everyone!
I wanted to put out a conversation starter on how B2B intent data boosts marketing effectiveness. My research shows that intent data provides in-depth insights into what prospects are researching, which enables marketers to focus their efforts on high-potential leads and not just the normal broad swath of activity their marketing generated. Was anyone able to leverage intent signals into their campaigns? How did it affect your lead quality, sales cycle, or process? I personally believe that it is a game-changer for sales and marketing alignment and for conversion rates. Please share your thoughts and any platforms and tools that helped you capture and act on buyer intent!