ABM Intent Data: A Game Changer for Targeted Marketing
Hey everyone, have you ever thought how do you engage the right accounts, at the right time? With ABM Intent Data, you can see a potential buyer’s online behavior, their consumption of content, searches that they are doing, and all of that can be analyzed to help you understand the intent. In other words, you are able to identify and focus on accounts who are actively looking to research solutions. Intent Data can help you address your targeting and outreach activities by focusing on accounts who are researching solutions. Connecting your marketing/sales team with intent data in real time is one of the best ways to engage buyers, create conversions, and eliminate waste. It's supposedly a secret weapon for any business trying to become more efficient with their ABM strategy and find high-intent prospects.