Hello everyone, I’ve been exploring Account-Based Marketing, and how it enables organizations to target accounts that are of strategic value to the organization. Rather than going after unqualified leads, the goal of ABM is to build campaigns that are targeted and personalized to keep Decision-Makers engaged. How do you support successful ABM campaigns in your organization? What strategies have been most effective in creating engagement and conversion? I encourage participants to share strategies in making ABM campaigns most effective!

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