Hello everyone,
I think a strategic Lead Nurture Program is important to convert leads into long-term customers. When leads are being nurtured with personally relevant content engagement (timely & emails), and calls, then leads tend to trust and will stay in the purchasing funnel. Has anyone seen upticks in conversion rates by implementing a lead nurture strategy? What tools and tactics have worked best for you? I have seen some organizations achieve great results by using automated emails and using behavior-based triggers to personalize the content. I'd love to hear other ideas or your stories of success!

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