Hello everyone!
I've been exploring the value of using an Intent Data Bank for B2B marketing, and wow, what a great resource. When you take signals from prospects whom are actively researching their solution, and aggregate that into one data bank, you are able to put together more targeted, data-driven campaigns. Intent data is useful from putting together content syndication to sales outreach. The ability to identify buyer intent, and act quickly is like gold. Are there any of you using an intent data bank for your campaigns? If so, how's it working for you?

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