It’s more than just trendiness—there’s real academic momentum behind it. This article explains it well: https://www.gazzettadisiena.it/alla-sco … -coscienza  The ICCS Conference was part of a wider push to explore consciousness not just as brain function but as a multifaceted experience. Researchers are realizing that understanding consciousness may hold keys to psychology, medicine, and even AI ethics. The ICCS Conference brought together thinkers from Italy and beyond to tackle these ideas in serious depth, making it a legit scientific resurgence, not just a cultural wave.