I ignored pre-landers for a long time, thinking that a good landing page would handle it on its own. But when I started pouring Nutra and Gamble, conversions collapsed. I found an article with pre-landing examples — Nutra, dating, finance. I spied the “problem-solution” structure and social proof blocks, and quickly redesigned my pages. In a couple of days, the EPC almost doubled, and the bounce rate dropped. Now, before launching a new offer, I first leaf through that material — a handy cheat sheet, without which I would still be wasting my budget.

Last edited by Sergio1 (May 17 5:03 AM)